Monday, August 11, 2008

Coming from behind......


Real Estate...Olympics...what do they have in common.

I guess there are those people who decide to be a Realtor, and decide that all they need to do is show up. They do their job and turn in their time go home and hope it will pay off. They figure they are at the mercy of the times, they have no impact on the times. They put a sign in the yard and read the papers. When the news is bad, they believe what they read. They resign themselves to their circumstances.

There are Realtors who boast. They brag about their accomplishments. They antagonize their rivals. They stretch the truth of their ability to their clients. When the news is bad they tell their clients the news is wrong.
They show up and honor the listing in doing so.
They want the client to feel lucky to have been chosen.

There are Realtors who don't believe in giving up. They don't need to brag because it wastes time and takes the emphasis off the important thing, which is the house. They put in 200% of their effort and use creativity to promote the listing, not their own image. The news is bad, they acknowledge the news and determine to be more creative, and more tenacious. They are honored when someone selects them to market their home. They take this honor seriously.
They never give up. Never stop believing...

I was struck by yesterdays Men's 400 meter freestyle relay. I understand what its like to hear the self serving boasts of competitors. I also understand now easy it would be to slip into a fatalistic view of our business. But above all, I understand that intangible drive that comes from deep down inside that lifts you to the next level of effort, especially when other people are counting
on your performance for their success.
Thanks men's team for reminding me again... never give up.